On March 2, 2026, the Meliá Berlin hosted the 115th edition of the Italian Travel Workshop, the 15th event dedicated to promoting the Italian tourism product in the German market.
This year again, ITW confirms its position as one of the most requested industry meetings. The number of participants and the quality of the meetings show the strength of the format and the constant interest of the market. The event strengthens relations between Italy and the German market and supports wider international connections; active collaborations grow and new commercial links emerge.
Buyers attended from Germany, Switzerland, Hungary, Austria, Poland and Czech Republic. Operators from several markets created concrete discussions and new commercial opportunities. Italian sellers presented competitive proposals; buyers valued the variety and quality of the offers.
The event also featured the participation of institutional partners Veneto, Marche and Friuli Venezia Giulia, which promoted their destinations and tourism offers and met directly with international buyers.
The day followed a dense schedule of B2B meetings between buyers and sellers. The event generated operational networking and contacts ready for commercial development. Satisfaction from both sides confirms the strategic value of the Italian Travel Workshop for the German market.
Below are some comments from participating buyers:
“The most efficient event for buyers who are looking for contacts in Italy! Thank you!”
EBERHARDT TRAVEL
“The event overall was very successful. The contacts were extremely positive and useful.”
GOLF AND SAIL CRUISES
“For me it is important that I can inform myself annually about the news from the partners. I can also expand my offers through new providers.”
BERINGER TOURISTIK
Official websites:
https://www.italiantravelworkshop.it/calendario-itw/
https://www.artcitiesexchange.com
https://www.itw-nova.it/
https://www.itw-web.it/
https://www.instagram.com/comitelpartners/
https://www.facebook.com/ComitelPartners
17th Edition for the German Market
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