On May 25, 2026, the Sheraton Grand Shanghai Pudong Hotel & Residences hosted the 118th edition of the Italian Travel Workshop, an event dedicated to promoting the Italian tourism product within the Chinese and international markets.
The event represented an important opportunity for Italian sellers and travel industry buyers to meet, encouraging new business connections, networking activities, and collaboration opportunities.
The feedback received from buyers confirmed the value of the initiative and the quality of the contacts developed during the workshop. 100% of respondents described these meetings as an important opportunity for their tourism business, highlighting the importance of continuing to create networking opportunities like this every year.
The quality of the meetings was also rated extremely positively: 86% of buyers described the contacts made as excellent, while the remaining 14% considered them good. These results confirm the strong interest of the Chinese market in the Italian tourism offer and the effectiveness of the networking created throughout the day.
Feedback from Italian sellers was equally positive. More than 80% of participants rated the quality of the Chinese buyers as more than good, confirming the high level of interest, professionalism, and business potential generated during the workshop.
Among the comments received from buyers:
“It’s really a good workshop for us to get to know more about all the destinations and product. Please keep on in the future. Thanks.”
Shanghai Candy Journey International Travel Service Co., Ltd.
“First of all, thank you very much for the arrangement of the organising committee. This event was very successful. It has deepened our understanding of Italy, and it is recommended to hold it every year. Thanks again.”
Beijing Youlin Business Travel Agency Co. Ltd
“The discussions I had with some exhibitors were very thorough and productive. Our communication was smooth, and they highly recognized the services provided by my company. Both sides have strong expectations for long-term cooperation and innovative collaborations in the future. We will do our best to promote and advance our cooperation as efficiently and quickly as possible. I sincerely hope there will be similar opportunities again next year.”
Beijing Niding International Travel Agency Co., Ltd.
“We hope to further strengthen exchanges and promote mutually beneficial cooperation between both parties.”
Xi’an Aurora Capital Travel Agency
The day concluded with extremely positive results and the prospect of new concrete collaborations between Italian operators and Chinese buyers.
Official websites:
https://www.italiantravelworkshop.it/calendario-itw/
https://www.artcitiesexchange.com
https://www.itw-nova.it/
https://www.itw-web.it/
https://www.instagram.com/comitelpartners/
https://www.facebook.com/ComitelPartners
3rd Edition for the Chinese market
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