On 14 May 2026, the Millennium Hotel and Conference Centre Gloucester London hosted the 117th edition of the Italian Travel Workshop, an event dedicated to the promotion of Italian tourism products in the UK and international markets.
Once again, ITW confirms its position as one of the most in-demand industry meetings. The high level of participation and the quality of the meetings clearly demonstrate the strength of the format and the consistent interest from the market. The event strengthens relationships between Italy and the UK market, consolidating existing collaborations and creating new commercial connections.
Italian sellers from across Italy took part, expanding the variety of the offer, alongside the info points of our partners Visit Brescia, Regione Marche and Regione Veneto, which further enriched the destination showcase and visitor experience.
Buyers from the United Kingdom and connected international markets took part, encouraging concrete discussions and new business opportunities. Italian sellers presented competitive tourism offers, widely appreciated for their variety, quality, and relevance to trade needs.
The day featured an intensive programme of B2B meetings between buyers and sellers. The event generated operational networking and immediate business contacts. 100% of attending buyers rated the quality of contacts as good or very good, confirming the strategic value of the Italian Travel Workshop.
Below are some feedback comments from attending buyers:
” Thank you for organising another great Comitel Networking Event. I have now attended across several years and it is a ‘Must Attend’ in my calendar of business events. The networking with Italian partners spreads right across the whole of Italy, giving a good spread of supplier partners. When the time comes to activate in Italy, the Comitel partners are now at my fingertips to tap into their specialisms.”
ALEXANDRION GROUP
“It was good to meet new suppliers during this event and exchange contacts.”
FLIGHTS & HOLIDAYS UK
“I really appreciated discovering parts of Italy I didn’t know and improving my knowledge so I can now better inform my clients.”
TRAVEL COUNSELLOR
“Thank you so much for a great event. It was well organised and I met some lovely people and learned a lot about Italy.”
KATHARINE HARVEY CURATED TRAVEL / HURLINGHAM COLLECTIVE
“Thank you so much for today, was really good.”
INGHAMS
“Thank you so much for a wonderful event today”
LEO TRIPPI
“The most important thing for me is the variety of suppliers. The connections I make at Comitel events are always valuable, and I always discover destinations I hadn’t previously considered but that turn out to be truly inspiring.”
ANTHONY KINGSLEY TRAVEL
Official websites:
https://www.italiantravelworkshop.it/calendario-itw/
https://www.artcitiesexchange.com
https://www.itw-nova.it/
https://www.itw-web.it/
https://www.instagram.com/comitelpartners/
https://www.facebook.com/ComitelPartners
10th Edition for the UK market
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